Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing as in the body of a newspaper article or book, the term copywriter is generally limited to promotional situations, regardless of the medium as in advertisements for print, television, radio or other media.
Copywriters are used to help create direct mail pieces, taglines, jingle lyrics, web page content, online ads, e-mail and other Internet content, television or radio commercial scripts, press releases, white papers, catalogs, billboards, brochures, postcards, sales letters, and other marketing communications media. People who hire copywriters trust someone who has a background in their field more than they trust someone whose only claim is to be a good copywriter. Most copywriters are employees within organizations such as advertising agencies, public relations firms, company advertising departments, large stores, marketing firms, broadcasters and cable providers, newspapers, book publishers and magazines.
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